Wednesday, July 20, 2016

Gen Z: The "Posters"

Hello Readers,

I was just reading about how Gen Z, or the newest Generation of people born between 2000 to 2015, are called the "poster generation" (I will try to come back later to share the link) and the writer argued that the name "POSTER" should apply because this generation is post so many big events - post 9/11, post Iraq war, etc.
Also, most individuals from this cohort have grown up "posting" - you know, posting online throughout their days (they were raised with this) as they post to their social media outlets, assignments in school forums, etc.

Well I am not sure if the name will stick, but I am referring to them as Gen Z. 

There are no clear cut off dates for generational cohorts, which only adds to the existing ambiguities, and some would say that Generation Z actually starts in the late 1990's. I am currently finishing up a research project on the youngest workers born in the late 1990s, those born from 1995 to 1999. Some folks refer to this group of workers as older Gen Z, but I am using Gen Y, or as Twenge (2010) described them as those born approximately from 1980 to 1999. 


Right now, I consider those born in the late 1990s to be the youngest of Generation Y,  and I consider Generation Z, or the Posters, as those born 2000 to 2015. 

Anyhow, if you are interested in reading more about generations at work - check out Sean Lyons book, Managing the New Workforce here and his student research page is here


Twenge, J. M. (2010). A review of the empirical evidence on generational differences in work attitudes. Journal of Business and Psychology25(2), 201-210